Posted as part of design
You have gotten beyond the step of knowing not to trivialise it, because you figured out you need this discipline in your company (read more about this). Hiring a designer to strenghten the design aspect of your company is hard. The only thing you know for sure is that you need it. Your website for instance needs more flair (but you do not know how) or somehow the user experience of your app is leaving something to be desired. Clients complain about the interface being slow or the webshop is loosing traffic. You've tried, but nothing seems to fix it.